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# Project Description Fashion in the Age of Augmented Reality Alice Onnis Summary Final work Passionate and detail-oriented marketing professional with hands-on experience in luxury retail, styling, and runway operations. Brings strong expertise in brand image, consumer behaviour, and marketing strategy, complemented by skills in AI-driven insights and communication. Proactive and creative, with a proven ability to translate ideas into impactful brand experiences. Passionate and detail-oriented marketing professional with hands-on experience in luxury re... College London College of Fashion Course MA Strategic Fashion Marketing Graduation year 2025 Fashion in the Age of Augmented Reality is a research exploring how immersive and personalised experiences, such as Virtual Try-On and Smart Recommendations, are transforming the Fashion discovery and loyalty among Gen Z Digital Native consumers in the UK. Final work Share this project Fashion in the Age of Augmented Reality is a research exploring how immersive and personalised experiences, such as Virtual Try-On and Smart Recommendations, are transforming the Fashion discovery and loyalty among Gen Z Digital Native consumers in the UK. A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/679525/cover ## External - https://www.linkedin.com/in/alice-onnis-4a67061b5/ - https://www.instagram.com/aliceonnis - mailto:onnisalice@gmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F679525%2Fcover&text=Fashion+in+the+Age+of+Augmented+Reality - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F679525%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F09%2F29093354%2FMAP-Artefact.jpg&description=Fashion+in+the+Age+of+Augmented+Reality