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# Project Description Localwide Alfie Greenham Summary Final work Alfie is a multidisciplinary designer specialising in branded identities, illustration and typeography. He values collaboration, community and sustainability. Whilst aiming to uphold these values in his work he is also interested in how they intersect with shifting consumer interests in a world where we are increasingly living the story of a brand. Alfie is a multidisciplinary designer specialising in branded identities, illustration and typeog... College Central Saint Martins Course BA (Hons) Graphic Communication Design Graduation year 2025 Localwide is a fictional chain that reimagines our supermarkets and food systems as zero plastic, zero waste and locally sourced. Designing in the context of the climate emergency has meant considering communication and material, from accessibly designed disposal symbols, ecologically sensitive typefaces to the use of un-dyed cardboard and paper. Many of us would like to eat more sustainably but lack the time or money to seek out eco-conscious options. I aim to shift the narrative away from the citizen's responsibility to make ethical choices in a flawed system, instead creating an ethical system from the ground up. I also aim to highlight the importance graphic design plays creating a fair and sustainable future. Final work Product display Examples of how I applied the brand identity to various products. Close up of Pasta Box Depiction of how brand identity was created though illustration, typography, material, semiotics and messaging. Close up of Jam jar with brown paper label and black text and design. the text says 'locally grown strawberry jam' Depiction of how brand identity was created though illustration, typography, material, semiotics and messaging. View Gallery View Gallery View Gallery Share this project Localwide is a fictional chain that reimagines our supermarkets and food systems as zero plastic, zero waste and locally sourced. Designing in the context of the climate emergency has meant considering communication and material, from accessibly designed disposal symbols, ecol... A link to this page has been added to your clipboard Browse related work Access, Ability & Inclusivity Climate Emergency Branding Illustration Product Sustainability Typography
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/681608/cover ## External - https://www.linkedin.com/in/alfie-greenham-1a0626154/ - https://www.instagram.com/alfie.greenham.design - tel:07422524856 - mailto:Alfie@acgreenham.co.uk - https://forms.arts.ac.uk/client-enquiry-form/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F681608%2Fcover&text=Localwide - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F681608%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F10%2F14123117%2Ffinal-product-image-1.jpg&description=Localwide