# Project Description

Saffan Firdaus

10043699@network.rca.ac.uk

Portfolio

About

I’m a product designer with a strong background in building and scaling user-centered digital products, especially within SaaS and B2B platforms. Over the past few years, I’ve designed experiences used by thousands, from founding startups to working with major companies across Southeast Asia and Europe. I specialize in translating complex problems into simple, intuitive interfaces, always informed by research and validated through real user behavior.

My work spans end-to-end product design, from UX research and wireframing to high-fidelity UI, prototyping, and handoff. I’ve contributed to multiple design systems, led redesigns that improved KPIs, and collaborated with cross-functional teams to ship impactful products quickly. Whether I’m working on 0 to 1 initiatives or optimizing existing features, I focus on clarity, usability, and visual craft to drive business and user success.

Feel free to connect with me on LinkedIn! Here

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